About Us


SonicPro is a leading Oral Care Brand that has been producing innovative Oral Care products for the New Zealand and Australia markets since 2014. We've sold over 15,000 Water Flossers and have recently expanded our range with the SonicPro Sonic Toothbrush to continue our commitment to provide customers with the best and most efficient ways to maintain oral health. SonicPro is created and owned by Etailer Limited.

What is Etailer Limited?

Etailer Limited is a 100% New Zealand owned and operated company based in Auckland. We opened for business in 2007 and, since then, we’ve launched and continue to run several successful brands. Between these brands, we’ve shipped hundreds of thousands of orders to hundreds of thousands of happy customers located all over New Zealand.

What do we have to do with oral care?

At Etailer, we are incredibly passionate about oral health. We know that taking care of your teeth and gums can not only help to prevent infection, decay, disease and bad breath, but also can help prevent more serious conditions. Studies are showing that an unhealthy mouth can increase your risk of mental illness, heart attacks, strokes, digestive problems and even preterm birth. In light of this, we’re all too aware of just how important maintaining good oral hygiene is.

We were also aware that, before SonicPro, there was a hole in the market for products that really helped address and maintain oral hygiene in quick, easy and effective ways. So, we decided to fill this hole ourselves.

The products you’ll find on SonicPro’s virtual shelves are the products our team wanted personally.  Products that make it easy to keep our teeth, gums and mouths as clean as possible without impinging on our busy lives. We sell top-of-the-line, high quality oral care products that we use on an everyday basis and recommend to everyone we know.

It’s our aim to help make your dental routine simple and effective so that your oral and overall health is as good as it can possibly be.

Stay up to date as we launch exciting new oral care products you'll love.